In the world of accounting, technical expertise and number-crunching skills are often emphasised. But there is one key aspect that is often overlooked – empathy.

Our role goes far beyond managing financial records and helping businesses stay compliant – it’s our job to help people understand their businesses better.

For us, accounting goes beyond the numbers; it involves gaining a deep understanding of the businesses we work with and using our knowledge and expertise to help them grow.

Understanding business owners’ needs.

For us, listening and empathy are not just buzzwords – they are the guiding principles behind everything we do.

Empathy starts with understanding the unique needs and challenges of our clients.

When it comes to accounting, there’s no one-size-fits-all approach. Every business we work with is unique, with its own set of complexities. And each client comes to us with their own level of financial literacy and understanding. Some may be well-versed in accounting principles, while others may have little to no background in finance.

Listening is at the core of our approach. We take the time to truly understand each client's business model, how it operates, as well as the specific needs, goals, and challenges of the people we work with– why do they do what they do? What drives them? Why do they get out of bed in the morning? What are the key challenges and opportunities in their business?

By gaining a deep understanding of each business and the people behind it, we are far better placed to provide tailored advice and bespoke financial systems that help our clients navigate their key challenges and opportunities.

Empathy & education to fuel business growth.

Our role as accountants goes far beyond reports and reconciliations– it’s our goal to empower our clients to take control of their finances and navigate their businesses with confidence.

Accounting can often be complex and overwhelming depending on each client's financial background, and ours is an industry with its fair share of jargon. it’s our job to explain that information in a way that business owners can understand, so they can use it to grow.

We take the time to educate our clients by breaking down accounting speak into a language that people can understand, so they can learn to understand the figures and use them in a way that makes sense to them as a business.

Through interactive workshops, one-on-one consultations, and ongoing support, we guide our clients on a journey of learning and growth, arming them with the knowledge and insights they need to make better, more informed decisions about the future of their business.

Working to gradually increase our clients’ level of financial knowledge, we empower them to gain a deeper understanding of their finances so they can overcome risks, identify opportunities and drive long-term growth.

Empowering businesses to take control of their finances.

Our goal is not only to provide great accounting services but to educate and empower our clients to gain a better understanding of their business and the role finance plays in their organisation.
Clients often come to us with an out-of-the-box accounting setup that hasn’t been tailored to their business. It’s our job to tailor their accounting system to fit their business, so they can gain the financial insights that matter to them, beyond the standard reports in Xero.
By working closely with our clients on a regular basis, we become a key partner in their business, helping them gain a deeper understanding of the financial aspects of their business and how it operates.
Whether it's analysing potential investments or evaluating growth strategies, we provide valuable resources and insights to help businesses navigate challenges and seize opportunities for growth.

Equipping our clients with the knowledge and tools they need, we empower them to make confident decisions that align with their long-term goals and fuel growth.

Helping businesses grow to new heights.

At Ashton McGill, we are not just accountants; we are educators and partners in our clients' journey towards financial success. By demystifying finance and accounting, we strive to make a difference in the lives of our clients, arming business owners with the knowledge and tools they need to grow to new heights.

We firmly believe that empathy is at the heart of building strong relationships with our clients and delivering exceptional value beyond traditional accounting services.

Gaining a deep understanding of our clients’ needs allows us to offer tailored advice and bespoke financial systems, empowering businesses to manage their finances with confidence.

We want business owners to feel smarter, more informed, and in control. Working to upskill our clients’ financial expertise, we help business owners gain a deeper understanding of their finances so they can use the numbers to report on the things that matter.

By nurturing long-term relationships rooted in empathy, we strive to be more than just number crunchers – we aim to be trusted advisors and educators who make a meaningful impact in the lives of our clients.