Launch With Us
Empowering rapid growth with profit & cash flow clarity.
Launch With Us is a fast-growing e-commerce growth agency helping e-commerce startups scale from 0 to 1. Poised to scale rapidly, they knew that managing profitability and cash flow during this accelerated growth phase would be critical. To gain the financial insights needed to support growth, they partnered with us to unlock data-driven clarity.
Managing profit & cash flow during rapid growth.
From day one, Launch With Us had their sights set on fast, ambitious growth. Having already successfully scaled other businesses, they understood the importance of having financial visibility from the outset. Their core concern was managing the profitability and cash flow that would support sustained growth.
We began by implementing financial reporting systems that would give Launch With Us the visibility they needed over critical numbers: profitability, cash flow, and monthly recurring revenue. Using Xero, we provided real-time insights, allowing the team to make informed decisions on hiring, cash management, and operational efficiency as they scaled.
Driving clarity with
key metrics: revenue, profitability & cash.
This level of detail, combined with a focus on net profit and cash flow, has empowered Matt and his team with a clear picture of their financial health. Through quarterly reports and meetings, we regularly review these key metrics, giving Launch With Us the ability to identify trends and opportunities, adjust strategies, and make growth-focused decisions.
As Launch With Us scaled, it became essential to monitor not just overall profitability but profitability at a granular level—by client and by team member. Co-Founder, Matt, has found our focus on gross profit per client and team member especially valuable. By breaking down how much revenue each team member generated versus their costs, Launch With Us can now ensure the entire team is contributing positively to the business.
“The revenue and profitability per team member report is a game-changer. It helps massively in ensuring each team member is hitting targets and contributing positively to the business.”
“The next best thing to having an in-house CFO”
The support we provided didn’t end at the initial setup. Every quarter, we meet with Matt and the team to review their financial performance, looking at both the big picture and granular details. These meetings go beyond just reporting—they’re an opportunity to strategise for the future.
Matt described our quarterly reports as "the next best thing to having an in-house CFO," citing how easy the reports are to understand, with intuitive charts and graphs that make complex financial data accessible.
Our discussions often revolve around future growth plans: when to hire, how to manage overheads, and how shifts in team dynamics will impact profitability and cash flow. This regular contact ensures that Launch With Us remains agile and can respond to financial insights as they continue to scale.
The Result: Clear Insights Leading to Profitable Growth.
The financial clarity we’ve provided has been instrumental in Launch With Us’s rapid growth. Over the past two years, they’ve scaled their core service of Meta Ads, growing their client base and maximising profitability.
With regular tracking of key metrics like revenue, gross profit, net profit, and accounts receivable, the team can confidently make strategic decisions in line with their ambitious growth plans.
One major impact has been the ability to maintain a lean structure while driving revenue growth.
“We’ve been focusing on maximising net profit by driving MRR, staying lean from a fixed cost perspective, and maintaining high client retention.”
This focus has allowed Launch With Us to expand their team, all while ensuring profitability remains strong.
Future Plans for Launch With Us.
Looking ahead, Launch With Us is positioned for continued growth. In the next two years, they plan to hire more media buyers and expand their marketing efforts, with Ashton McGill continuing to provide the financial insights necessary to support this scaling strategy.
As Matt noted, they’re focused on refining their core services while adding depth to their management structure to handle increased client demand.
Ready to Grow Your Business with Strategic Financial Insights?
Are you a growth-focused business looking for the financial clarity needed to scale? Our data-driven insights can help you manage profitability, cash flow, and growth with confidence.